To stay relevant with your audience, it's important to be a part of the conversation during major events. It's not just good for your engagement — it can be good for business. According to a recent study by NeuroInsight, Twitter Ads during live events are 11% more effective at stimulating mental engagement and 9% more effective at memory encoding than TV ads. Not only that, but people spend nearly 4% more time on Twitter during a live event than normal.
Pact Coffee wanted to grow their customer base by increasing awareness among a broader audience of interested consumers. They also wanted to use Twitter as a platform to interact with customers and exchange recommendations. To help them achieve their business goals they created a Tweet engagements campaign with Twitter Ads.
Drew Ressler (@Rukes) is top DJ photographer based in Los Angeles. He travels the world, photographing electronic dance music (EDM) DJs. Rukes turned to Promoted Accounts to find followers on Twitter who would want to hear about and see his niche photography.
Insider tips for creating a Twitter marketing strategy
Want to get more out of Twitter but aren't sure where to start? We've compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy.
