You know the basics. You set up a Twitter account, you make sure you're measuring engagement with your Tweets, you run some hashtag campaigns, you try some new things to see what works. But once you've exhausted those steps, what can you do to take your Twitter strategy to the next level? How can you stand out in the ever-increasing crowd? With just a little work, you can level up on Twitter with smart competitive analysis.
SiriusDecisions (@siriusdecisions) is a global research and advisory firm that delivers expert guidance to help executives elevate their sales, marketing and product performance. Each year they host the SiriusDecisions' Summit, a premier B2B conference.
TripCase (@TripCase) is a free mobile app that allows travelers to manage and organize their trips in a single place. The app is focused on making travel simple. It gives travelers flight alerts, online check-in, itinerary sharing, and messaging.
4 tips for brands Tweeting during major live events
To stay relevant with your audience, it's important to be a part of the conversation during major events. It's not just good for your engagement — it can be good for business. According to a recent study by NeuroInsight, Twitter Ads during live events are 11% more effective at stimulating mental engagement and 9% more effective at memory encoding than TV ads. Not only that, but people spend nearly 4% more time on Twitter during a live event than normal.
