| Greenhouse (@Greenhouse) is a recruiting and onboarding platform that helps companies implement structured hiring practices that improve the way they find, interview, and hire candidates. The marketing team at Greenhouse was focused on acquiring new subscribers for their weekly newsletter, The Modern Recruiter Roundup. Since the newsletter program was focused on increasing brand awareness and purchase consideration, it was important to keep acquisition costs low. To bring their target audience to a newsletter subscription landing page, they created a website conversions campaign with Twitter Ads. |
